Executive Overview: B2B wholesale on Shopify Plus allows brands to run direct-to-consumer (DTC) and enterprise wholesale from a single unified backend with custom price lists, volume discounts, and Net 30 payment terms.
Why Unify DTC and B2B on Shopify Plus?
Traditionally, apparel manufacturers and consumer brands maintained separate databases and websites for retail and wholesale. With modern Shopify Plus B2B architecture, businesses can manage single product inventories with distinct company profiles and localized price lists.
Key Architectural Components of Modern B2B Portals
- Custom Company Profiles & Locations: Assign unique tax exemptions, payment terms, and purchasing permissions per buyer.
- Tiered Quantity Price Lists: Automatically apply volume price breaks (e.g. 10–49 pcs, 50–99 pcs, 100+ pcs).
- Direct ERP & Accounting Sync: Synchronize purchase orders with NetSuite, SAP, or QuickBooks in real time via GraphQL Admin APIs.
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