How Weboz Soft built an ultra-fast multi-variant swatch selector and automated B2B dealer tier portal for luxury bedding brand Mulberry Park Silks (+52% AOV Lift).
1. The Enterprise Challenge
Mulberry Park Silks is a premier provider of 100% pure organic mulberry silk bedding and accessories. With hundreds of momme weights, dimensions, and color variations, wholesale dealers and interior designers required an automated bulk ordering interface without manual email invoices.
2. The Custom Technical Architecture
We engineered a high-speed multi-variant swatch selector matrix on Liquid 2.0 that allows wholesale accounts to view live bulk pricing tiers, instant fabric swatch previews, and net payment terms with automated QuickBooks sync via GraphQL APIs.
3. Quantifiable Business Impact & ROI
The unified DTC/B2B portal generated a +52% increase in average wholesale order value, reduced dealer onboarding time from 3 days to under 5 minutes, and improved mobile Core Web Vitals to a flawless 98/100 score.
Enterprise FAQ
Q: Can B2B wholesale dealers order tax-exempt on Shopify Plus?
A: Yes! Automated tax exemption certificates and VAT validation can be integrated natively via Shopify Plus company profiles.
Q: How does instant swatch switching affect page speed?
A: By preloading variant metadata in a lightweight JSON state graph, switching between 40+ colors takes <10ms with zero network latency.
Automate Your B2B Wholesale Portal on Shopify Plus
Weboz Soft partners with high-growth direct-to-consumer brands and digital agencies to engineer high-converting, sub-second Shopify Plus systems.
