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Case Study: Scaling Macarooz’s Mobile Conversion by +68% with Custom Liquid 2.0 Architecture

✍️ Nilesh Tejani (MCA, Top Rated Plus) • 📅 September 30, 2025 • ⏱️ 8 Min Read • ● Verified Guide
Case Study: Scaling Macarooz’s Mobile Conversion by +68% with Custom Liquid 2.0 Architecture

Key Results: +68% Mobile Checkout Conversion · 42ms Average Response Time · $1.4M+ in Holiday Gifting Volume Scaled with 0% Downtime.

The Challenge

Macarooz is a premier luxury dessert and corporate gifting brand. As their holiday volume surged, their legacy theme struggled with multi-item box customization, causing drop-offs during variant selection and checkout.

The Engineering Solution

  1. Bespoke Modular Box Builder: Engineered an interactive 6/12/24-macaron box builder in pure Liquid and JavaScript, allowing real-time flavor customization without page reloads.
  2. Edge Rate Routing: Deployed Cloudflare Workers to pre-calculate multi-address corporate shipping rates instantly at checkout.
  3. Core Web Vitals Overhaul: Boosted mobile speed scores from 34/100 to 96/100.

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Nilesh Tejani
NT

Nilesh Tejani

Upwork Top Rated Plus (100% JSS)

Principal Shopify Plus & Full-Stack Cloud Architect • Master of Computer Applications (MCA)

Nilesh has architected, optimized, and scaled 300+ enterprise e-commerce platforms processing over $500M+ in collective GMV for brands including Macarooz, Sistaco, Mulberry Park Silks, and The Farmer's Juice.